The power paradigm has shifted from the retailer to the customer. Even 20 years ago, businesses served as the lone “source of truth”...

According Richard Watson, the customer of today not only expects, but demands flexibility and personalisation; and wants speaking with...

Fake is getting deep, but just as technology enables mass chicanery, says Steve Sammartino, it has the power to turn the tables. This...

Not connected and too much I see and review many HR strategies and HR plans. Most of the time, they have two elements in common. The...

In this context, shouldn’t it be, “Lots Of Triumph, Usually Stylish”? Never before has a line summed up a car as cleverly as, “Lots Of...

Brand attributes vary across organizations, depending on business goals, the industry, the marketplace, and other relevant factors....